While brand values and company goals both impact your relationship with your consumers, they're distinct concepts that fulfill different roles in a business. For example, they could explain how the company allocates resources to research and development in a press release and via social media. The marketing and sales team might also highlight the organization's commitment to innovation on social media and the company website.
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For example, if one of your company's brand values is innovation, you could update the company logo, incorporating imagery related to inventing and creating new products. An effective brand communicates an organization's values through marketing, advertising and products.
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Related: What Is Brand Identity and How To Build Your Brand How do brands and brand values relate?Ī brand is a company's identity as its customers perceive it, and its brand values are a key part of that concept.
Previous customers who appreciate your brand's values may also refer family members and friends to your organization. If your product quality and customer service reflect your brand values, it might motivate current customers to consider your company first when addressing their needs. They might also buy a certain car because the automobile manufacturer's brand represents reliability.īrand values can also help your company retain customers by building trust. Often, brand values reflect what's important to the company's target audience, which can motivate consumers to purchase products or services.įor example, a potential customer might choose to go to a specific grocery store chain because it has a reputation for excellent customer service. Here's a list of common brand values in many industries:īrand values matter because some consumers may choose products or services based on their understanding of a company's underlying values. Your brand values depend on the type of company you work for, your industry and consumer needs. Related: What Is Branding? Why Branding Is Important for Your Business Examples of brand values You can list your brand values on your company's website or social media accounts as a part of its mission statement. You might create a list of brand values as your company grows, or you might collaborate with other employees to develop brand values during a rebranding campaign.
Your brand values might inform your leadership decisions, company organizational structure and workplace philosophy. What are brand values?īrand values are a set of beliefs that a company presents to its customers.
In this article, we define brand values, explain why they matter, compare them to goals and provide steps to help you develop your own set of brand values. As you develop your company's brand, you might find it helpful to understand what brand values are and how they relate to other aspects of business development. These values are a key aspect of your company's brand identity and focusing on the right ones can improve your connection with your audience. Creating a strong, recognizable brand can help you develop a positive reputation with consumers and achieve your organization's goals.
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